SheaMoisture $1 Million Fund Lab
Community Commerce COVID Recovery Program
Learnings to help revenue-generating women of color-owned businesses that are ready to advance and receive funding towards their recovery plan.
Course curriculum
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1
Crisis Recovery
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Welcome
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Crisis Description
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Crisis_Description
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Selling Online through Amazon
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10 Tips to Manage Current Macroeconomic Challenges
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Leading Your Business: Inside and Out
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Tools to Turn from Fear to Decisions and from Decisions to Action
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2
Business Planning
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Introduction
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Choosing Your Plan
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Pt1: Executive Summary
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Pt2: Problem & Market Analysis
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Pt3: Solution, Products & Services
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Pt4: Competitive Analysis
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Pt6: Ownership, Mngmnt & HR
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Pt7: Operating Plan
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Pt8: Financial Analysis
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Maintaining Your Plan
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Template: Business Model Canvas
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Template: In-Depth Business Plan
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Template: Pitch Deck
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Feedback
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3
Creating Business Value
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Introduction
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Customer Development
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Competitive Analysis
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Scalable Business Models
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Template: Business Model Canvas
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Feedback
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4
How to Crush Business Goals
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Introduction to OKRs
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Elements of OKRs
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How to Setup OKRs
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Common Mistakes
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OKR Feedback
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5
Buyers Journey Mapping
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Introduction
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The Framework
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Feedback
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Template: Buyer Journey Map
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6
Competitive Analysis
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Introduction
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The Framework
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An Example
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Feedback
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Template: Competitive Analysis
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