SheaMoisture $1 Million Fund Lab

Community Commerce COVID Recovery Program

Learnings to help revenue-generating women of color-owned businesses that are ready to advance and receive funding towards their recovery plan.

Course curriculum

  • 1

    Crisis Recovery

    • Welcome

    • Crisis Description

    • Crisis_Description

    • Selling Online through Amazon

    • 10 Tips to Manage Current Macroeconomic Challenges

    • Leading Your Business: Inside and Out

    • Tools to Turn from Fear to Decisions and from Decisions to Action
  • 2

    Business Planning

    • Introduction

    • Choosing Your Plan

    • Pt1: Executive Summary

    • Pt2: Problem & Market Analysis

    • Pt3: Solution, Products & Services

    • Pt4: Competitive Analysis

    • Pt6: Ownership, Mngmnt & HR

    • Pt7: Operating Plan

    • Pt8: Financial Analysis

    • Maintaining Your Plan

    • Template: Business Model Canvas

    • Template: In-Depth Business Plan

    • Template: Pitch Deck

    • Feedback
  • 3

    Creating Business Value

    • Introduction

    • Customer Development

    • Competitive Analysis

    • Scalable Business Models

    • Template: Business Model Canvas

    • Feedback
  • 4

    How to Crush Business Goals

    • Introduction to OKRs

    • Elements of OKRs

    • How to Setup OKRs

    • Common Mistakes

    • OKR Feedback
  • 5

    Buyers Journey Mapping

    • Introduction

    • The Framework

    • Feedback

    • Template: Buyer Journey Map
  • 6

    Competitive Analysis

    • Introduction

    • The Framework

    • An Example

    • Feedback

    • Template: Competitive Analysis
Watch Intro Video

SheaMoisture Community Commerce