Course curriculum

  • 1

    Creating Business Value

    • Introduction

    • Customer Development

    • Competitive Analysis

    • Scalable Business Models

    • Template: Business Model Canvas

    • Feedback

  • 2

    Competitive Analysis

    • Introduction

    • The Framework

    • An Example

    • Feedback

    • Template: Competitive Analysis

  • 3

    Buyers Journey Mapping

    • Introduction

    • The Framework

    • Feedback

    • Template: Buyer Journey Map

  • 4

    Business Planning

    • Introduction

    • Choosing Your Plan

    • Pt1: Executive Summary

    • Pt2: Problem & Market Analysis

    • Pt3: Solution, Products & Services

    • Pt4: Competitive Analysis

    • Pt6: Ownership, Mngmnt & HR

    • Pt7: Operating Plan

    • Pt8: Financial Analysis

    • Maintaining Your Plan

    • Template: Business Model Canvas

    • Template: In-Depth Business Plan

    • Template: Pitch Deck

    • Feedback

  • 5

    Access to Capital

    • FUNDING RESOURCES: New Voices Learning Lab™ Webinars

  • 6

    Resources: Tools & Templates

    • Tools for Planning Your Business

    • Financial Management Tools

    • Define Your Market

  • 7

    Resource Library

    • Banking & Finance As You Grow : Articles & Resources (JPMorgan Chase)

    • Selecting a Software Partner: Critical Questions to Ask When Developing Custom Software (Shift3)

    • Brand Building in the Age of Social Media (JPMorgan Chase)

  • 8

    Creating a Crisis Recovery Plan

    • Surviving the Recession: Set Strategy, Grow & Retain Revenue & Manage Cash

    • New Voices Learning Lab - Navigating COVID