Course curriculum

  • 1

    Creating Business Value

    • Introduction

    • Customer Development

    • Competitive Analysis

    • Scalable Business Models

    • Template: Business Model Canvas

    • Feedback
  • 2

    Competitive Analysis

    • Introduction

    • The Framework

    • An Example

    • Feedback

    • Template: Competitive Analysis
  • 3

    Buyers Journey Mapping

    • Introduction

    • The Framework

    • Feedback

    • Template: Buyer Journey Map
  • 4

    Business Planning

    • Introduction

    • Choosing Your Plan

    • Pt1: Executive Summary

    • Pt2: Problem & Market Analysis

    • Pt3: Solution, Products & Services

    • Pt4: Competitive Analysis

    • Pt6: Ownership, Mngmnt & HR

    • Pt7: Operating Plan

    • Pt8: Financial Analysis

    • Maintaining Your Plan

    • Template: Business Model Canvas

    • Template: In-Depth Business Plan

    • Template: Pitch Deck

    • Feedback
  • 5

    Access to Capital

    • FUNDING RESOURCES: New Voices Learning Lab™ Webinars

    • Banking & Finance As You Grow : Links to Articles & Resources
  • 6

    Resources: Tools & Templates

    • State by State Small Business Resource Guide (LISC)

    • Tools for Planning Your Business

    • Financial Management Tools

    • Define Your Market
  • 7

    Resource Library

    • Banking & Finance As You Grow : Articles & Resources (JPMorgan Chase)

    • Brand Building in the Age of Social Media (JPMorgan Chase)

    • Basics of Credit (Chase)

    • Equipment Financing (Chase)

    • Small Business Chats (Chase)

    • Payments Fraud (Chase)

    • SBA Financing (Chase)

    • Selecting a Software Partner: Critical Questions to Ask When Developing Custom Software (Shift3)
  • 8

    Creating a Crisis Recovery Plan

    • Surviving the Recession: Set Strategy, Grow & Retain Revenue & Manage Cash

    • New Voices Learning Lab - Navigating COVID
  • 9

    Purpose

    • Sundial Brands

    • The Business Case for Purpose (Harvard)