Course curriculum

  • 1

    Legal, Regulatory & Compliance Considerations for Beauty Brands

    • Overview of the Regulations of Cosmetics & Personal Care Products in the US

    • Cosmetics 101

    • FDA Cosmetics-Labeling-Guide

    • California Proposition 65

  • 2

    Cosmetics 102: Claims, Advertising & Influencers

    • Learning Lab: Legal & Compliance Considerations for Beauty Brands: Claims, Advertising & Influencers

    • Social Media Dos & Don't, FTC Guides and Advertising Substantiation

  • 3

    Cosmetic Claims & Certifications

    • National Eczema Association

  • 4

    FTC Guides

    • FTC Green Guides: Environmental Claims

    • FTC Guide Social Media Influencers

  • 5

    Brand Strategy

    • Customer Journey Templates (Social Bakers)

    • Brand Voice Template

    • How To Build A Brand (Hubspot)

    • E-Commerce Marketing Template (Hubspot)

  • 6

    Beauty Brands Budgeting

    • Average cost for R&D Testing, Claims Support

  • 7

    Compliance Resources : Retail Ready Products

    • Retail 101 Series

    • Get A Barcode

    • WERCS Product Registration for Retail

    • GDSN Link to Publish Products: Walmart

    • GDSN Subscribers

  • 8

    Beauty Industry Reports

    • Beauty Matter Mergers and Acquisitions 2020 YE

  • 9

    Operations

    • Inventory & Demand Forecasting Templates

    • Supply Agreement (Sample)

    • Operations Key Performance Indicators (KPIs)

  • 10

    Supply Chain/Sourcing

    • 50 Black Owned Service Providers in Beauty and Personal Care (Beauty Independent)

    • Majestic Mountain Sage (Raw Materials, Packaging, Base Recipes)

    • Input Sourcing for Startups

  • 11

    Finance

    • Financial Plan

  • 12

    Sales

    • Retail Revenue Build (Template)