Course curriculum

  • 1

    Legal, Regulatory & Compliance Considerations for Beauty Brands

    • Overview of the Regulations of Cosmetics & Personal Care Products in the US

    • Cosmetics 101

    • FDA Cosmetics-Labeling-Guide

    • California Proposition 65
  • 2

    Cosmetics 102: Claims, Advertising & Influencers

    • Learning Lab: Legal & Compliance Considerations for Beauty Brands: Claims, Advertising & Influencers

    • Social Media Dos & Don't, FTC Guides and Advertising Substantiation
  • 3

    Cosmetic Claims & Certifications

    • National Eczema Association

    • Leaping Bunny Certification

    • USDA Organic Cosmetics Fact Sheet

    • Organic Cosmetics Certifications (Making Cosmetics)

    • International Fragrance Association (IFRA)
  • 4

    FTC Guides

    • FTC Green Guides: Environmental Claims

    • FTC Guide Social Media Influencers
  • 5

    Marketing & Brand Strategy

    • Branding 101 (Working with a Creative Agency - Avenue C)

    • Marketing Strategy Tips for Entrepreneurs with Steve Chan

    • Brand Voice Template

    • How To Build A Brand (Hubspot)

    • Free Marketing Templates (Smartsheet)

    • Customer Journey Templates (Social Bakers)

    • E-Commerce Marketing Template (Hubspot)

    • Marketing Report (Template)

    • Power Your Launch with Abu Fofanah (*New*)

    • Growth Marketing with Abu Fofanah
  • 6

    Beauty Brands Budgeting

    • Average cost for R&D Testing, Claims Support

    • Annual Marketing Budget Template (Score)
  • 7

    Compliance Resources : Retail Ready Products

    • Retail 101 Series

    • Get A Barcode

    • WERCS Product Registration for Retail

    • GDSN Link to Publish Products: Walmart

    • GDSN Subscribers
  • 8

    Beauty Industry Reports

    • Beauty Matter Mergers and Acquisitions 2020 YE
  • 9

    Operations

    • Inventory & Demand Forecasting Templates

    • Supply Agreement (Sample)

    • Operations Key Performance Indicators (KPIs)
  • 10

    Supply Chain/Sourcing

    • 50 Black Owned Service Providers in Beauty and Personal Care (Beauty Independent)

    • Health & Beauty Co-Packers **Crowdsourced**

    • Majestic Mountain Sage (Raw Materials, Packaging, Base Recipes)

    • Component & Raw Materials Sourcing for Startups

    • Third Party Logistics Checklist (Shopify)
  • 11

    Finance

    • Financial Planning
  • 12

    Sales

    • Retail Revenue Build (Template)

    • Retail Strategy

    • Distribution Channel Assessment (SCORE)
  • 13

    Marketing Tools & Templates

    • How to Create a Brand Style Guide (HubSpot)

    • Marketing Plans & Tools (Links)

    • Company Communications: Storytelling
  • 14

    Beauty Research / Scientific Studies

    • Afro-Ethnic Hairstyling Trends, Risks and Recommendations

    • Essential Oils and Their Individual Components in Cosmetic Products